Country Aquarell garden roses, freshly cut at the farm

Launching October 1, 2026

Join the waitlist

Take $24 off your first order.

The first harvest is a limited run of boxes. Waitlist members order before anyone else. Add your number for a text the morning boxes go live.

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Free shipping · Cut only after you order · The first drop is limited

Early reviews

The first boxes are already out

We shipped early boxes ahead of launch. This is what came back.

Kylee · Ocean Mist Verified buyer

I would definitely order again

They arrived absolutely beautiful. They were full, vibrant, and even better than I expected. The packaging was clearly done with care, keeping the arrangement fresh and protected. The flowers lasted a long time, which made them even more enjoyable.

Natalie · Ocean Mist Verified buyer

My new favorite variety

Obsessed with Ocean Mist roses! The peachy-pink color is gorgeous and so soft in person. They have massive heads and lasted forever in the vase while staying super vibrant. Definitely my new favorite variety.

Cristina · Playa Blanca Verified buyer

My absolute favorite rose of all time

My absolute favorite rose of all times! Watch her open and turn into this beautiful stunning garden like rose. Has hardly any thorns, so easy to work with. Magnificent white!

Grown in Salcedo. Cut only after you order.

Why these roses

Grown in Salcedo. Cut only after you order.

We grow at 3,000 meters in Salcedo, Ecuador, one of the rarest microclimates in the world, known for some of the finest roses anywhere. Cool nights slow the bloom and build a large head. Hard sun saturates the color and thickens the stem.

Every bunch is cut after your order comes in, packed in bud at the farm, and shipped to your door. It opens in your vase over the first week.

Backed by our farm

What we stand behind

We own the farm in Salcedo. Every bunch is cut after you order, hand-graded by our team, and shipped in bud so it opens in your vase.

Freshness guarantee

If your roses arrive damaged, send a photo and we'll credit at least 50% off your next order.

Our promise

Single-origin, farm-verified

Every stem comes from our farm in Salcedo. No partner farms, no anonymous sourcing. The farm is the cert.

3,000 meters

Hand-graded by our team

Every bunch is inspected at the farm and again before shipping. If it doesn't meet our bar, it doesn't ship.

Quality checked

The science of the farm

Why a Salcedo rose is different

Four things that set every bunch apart.

Salcedo

3,000 m

One of the rarest microclimates in the world. Cool nights, hard sun, slow growth.

Large-head

Blooms

More petals, a fuller bloom. Cool nights slow the growth and let the head build.

Arrives

In bud

Cut after you order and shipped in bud, so it opens in your vase over the first week.

Vibrant

Vigorous

Saturated color, thick stems, firm petals. Grown slowly at altitude so it arrives strong.

The difference

Why our roses outlast grocery flowers

Flora & Fire Grocery store
Where they are grown. Our single farm in Salcedo, Ecuador, at 3,000 m Anonymous global sourcing
Time from cut to door. Cut after you order, never warehoused Warehoused for days before sale
Growing conditions. Cool nights and hard sun at altitude. Thick stems, firm petals Greenhouse-grown, climate-controlled
How they arrive. In bud, opening in your vase over the first week Already fully opened on arrival
Who handles them. Direct from the farm that grew them Several middlemen between farm and you
You join. We cut. You get first pick.

What happens next

You join. We cut. You get first pick.

Put your email on the list and you're in. Doors open October 1. Before the public drop, you get an email with your order window and your $24 code. The first harvest is a limited run, so the list orders first. If you leave your number, we text you the morning boxes go live.

Mario Vicente

A note from Mario

We started Flora & Fire because we wanted more beautiful flowers for the moments that mattered.

The roses we grew up around were never the ones that arrived in boxes. Those felt smaller. Tighter. Already tired.

So we built the farm we wished existed. Three thousand meters up, in Salcedo, one of the rarest microclimates in the world. Our own hands, our own beds, our own pace. We cut after you order and ship in bud, so the bloom opens at your table.

What you get from us is what we put on our own tables. Same roses. Same week.

Mario Vicente

Founder, Flora & Fire